Diffus and the French Chamber of Commerce and Industry in China is pleased to invite you to the next Prestige & Luxury Club.
Topic: “Invisible Luxury: How can we create a luxury space with innovative materials”
The event is presented by Margaux Lhermitte & Ellen d’Anterroches, founders and partners at NE-ON architecture & design.

Guests: Michel Guglielmi & Hanne-Louise Johannesen.

Abstract: Luxury is not only about applying high end materials everywhere. Luxury is more about hidden details and innovation.
DIFFUS Design will present how technology combined to textile can offer a new range of applications, from product to fashion or space.

Location: RocheBobois, 88, Huai hai xi Road, Shanghai.
Time: Thursday 25th of January 2018,from 6:30 pm to 8:30 pm
Event only on invitation! Please contact us.

From the 14th to the 16th December, Diffus is invited as speaker and workshop organizer at Echo-Dubai.
ECHO DUBAI is the Emirate’s first multi-sensory festival where Art Design Technology Event intersects to provide a platform for local and international businesses, brands and minds to connect and collaborate.
The event os organised at the Design District ‘d3’, under the theme, “Interacting with the future”.

ECHO Dubai – art, design, and technology festival will focus on advanced technologies through artistic forms as well as a variety of sound, visual and digital mediums, installations and performances.
Ideas will be shared, projects will be developed and new concepts will echo in Dubai – facilitating opportunities for exchange and collaboration among artists, art-tech enthusiasts, designers, musicians, engineers, and scientists.

May 19th marked the ending of our 3 year EU-research project CREATIF. The project managed to build a printer that is able to print smart inks on fabric. The printer and a special designed design tools developed through CREATIF have enabled us to design with interactive surfaces in a completely new way. With the CREATIF tools we have support in the whole process from early ideas to the final print and from interaction sketching to actual coding for the interaction to happen. This helps in our existing projects as well as brings great opportunities for projects to be developed in the future.

The ending of this successful project was marked by an exhibition in Zaha Hadid Architects showroom in London.

Video demonstrating how a printed proximity censor and a printed electroluminiscent surface interconnect.

Read more about CREATIF

ELAC (Embroidered Light for Acoustic Ceilings) has received a Special Mention in the Architizer A+Awards within the “Products” category.

Architizer A+Awards are the largest awards programme focused on promoting and celebrating the year’s best architecture and products. Its mission is to nurture the appreciation of meaningful architecture in the world and champion its potential for a positive impact on everyday life.

“The Special Mention distinction is awarded to work that exhibits remarkable achievement”. This recognition follows DesignBoom+LG first prize that we received three months ago for ELAC, a competition which received 2700 projects from the international Design community.

Find out more about ELAC here.
architizer logo

Organized by Designboom and co-hosted by LG Display, the light design competition with the theme ‘You dream, we light’ saw 2.700 applications from 60 countries submitting their ideas. After extensive discussion among the distinguished members of the judging panel, 5 finalists were selected based on their potential contribution to design innovation and their ability to enrich society.

And the first price winner is…Diffus Design!

Diffus Design, together with Ecophon/Saint-Gobain created ELAC (Embroidered Light for Acoustic Ceilings), a game-changing concept for embedding light into acoustic ceiling panels.

LG-Designboom Competitionpetition-2016-designboom-011-818x600-1


The jury was composed of:
– Korean Association of Industrial Designers – President of association Do Sung Chung.
- Dean of IDAS, Hongik University – Prof. Dr. Ken NAH.
- Korean Association of Lighting Designers – President of association Mee Jeong.
- Vice President / OLED Light Business Division SungSoo Park.
- Vice President / OLED Light Sales/Marketing Division JoonHyuck Park.
- OLED Light Product Planning Task  Sungsoo Hong.
- OLED Light Product Planning Task Chiyoung Lee.
- OLED Light Product Planning Task SeonWook Jung.
- OLED Light Product Planning Task HyeCho Shin.
- OLED Light Marketing Team Ryan Lee.
- LG Electronics Design Center, H&A Design Center Leader Yong Duk Cha.
- LG Electronics Design Center, Principal Designer Yoo Seok Cho.

Detailed information about ELAC can be seen HERE.
To see the 5 nominated projects, please visit Designboom




In 2015 , the Chinese government introduced the idea of mass entrepreneurship as a new engine of economic growth.
The new maker culture already flourishing on the asian east cost became a de facto strategic area of investment for this new political vision.
Molly Price, associate partner at Diffus Design, will be part of an UK team of 9 researchers and designers staying in Shenzen, Shanghai and Xiamen in order to gather an “inside knowledge” of those swift developments.

During the month of october 2015, Molly will explore the emerging scene of Chinese makers, document the large variety of makerspaces already available and understand the true creativity, communality and entrepreneurialism of Shenzen, Shanghai and Xiamen´s maker culture.

She will visit incubators, factories, supply chain management consultancies, industrial design houses, co-working spaces and public workshops.

On behalf of Diffus, Molly will establish strategic contacts with the emerging entrepreneurial makers interested in collaborations.
Flexible solutions for upscaling small productions, methods for rapid iterative processes in prototyping will be tested onsite during her stay.

The Living Research project is sponsored by the British Council


Hacked Matter:


Shenzhen open innovation Lab:


The British Council:


Project Online:



MoOD means “Meet Only Original Designs”.
Thats where you will meet Diffus.
“MoOD 2015 Expo” runs from the 8th to the 10 th of September in Bruxelles.

We are pleased to be among the 9 design studios around the world selected to be part of the “Launchpad”.
“Launch Pad is a fresh initiative by MoOD, curated by Jennifer Castoldi, Trendease International, showcasing some of the brightest talent entering the home fashion arena scouted from around the world. The companies and designers chosen to exhibit here have demonstrated that they are on the forefront of innovation and creative thinking in regards to the future of textiles.
The textile industry is both very traditional and rapidly advancing. This new section of the show located around the Innovation Platform in Hall 5 will introduce talent utilizing the latest technologies and experimenting with cutting-edge materials, bringing visitors to MoOD Brussels something novel and not-to-be missed!
Visitors can expect to discover such eye openers as conductive embroidery, edible lace, and special fish leathers”.

For tickets and for further information:
www.moodbrussels.com and www.trendease.com













Diffus had the pleasure to co-mentor Niels Stamhuis from the Faculty of Industrial Design Engineering at Delft University on his Master Thesis.
The Thesis (Master of Science Integrated Product Design) was defended publicly the 20th of August at the University of Delft.
Niels used “spacEmotion” (A space-divider system designed by Diffus) as a case for suggesting further development to it’s existing functionalities.
The flexibility of our modular system is demonstrated as it allows to welcome a wide range of new adds-on and refinements.

Title: “Designing with Smart Materials: A case presenting a tactile interface for intuitive control of light and sound in domestic environments”.
By Niels Stamhuis.

From Diffus Design: Hanne Louise Johannsen and Michel Guglielmi.
From Delft University: Elvin Karana and Kaspar Jansen.

You are welcome to Download the thesis and watch a video demonstration made by Niels at the graduation.


A growing interest in Smart materials has been reported throughout literature over the last decades. Also regarding current day developments with products classed as ‘smart products and applications’, have led to the start of this thesis. Initially the assignment was aimed to explore the qualities and advantages of smart materials. Through analysis of the current developments in the world of smart materials, this thesis points out that smart material systems, or computational materials, provide the best opportunities to design an example application with. This is mainly due to their flexibility in embodiment material and electronics integration.

The final design presents a wireless remote control disc made out of leather and textile, that controls the light and sound output of Spacemotion. Diffus design studio created Spacemotion as an interactive modular system of textile discs, embroidered with conductive yarn. The design focuses on intuitive user interactions and uses smart sensing functions to detect the different performances of the user. Through tactile material exploration, it lets the user take control over the light and sound output of Spacemotion.

The method of Material Driven Design was used as approach of the design exploration and provided insights in smart material qualities. It guided the construction of the performances that are elicited by the materials used in the final design. Unique to this thesis is that the design essentially is a tactile interface platform that leaves open many opportunities for further exploration and future research. In a broader sense, it lets the user redefine man-machine interactions through tactile, intuitive and gradual control of any desired systems output.


Presented at ISEA 2015 in Vancouver by prof. Susan Elizabeth Ryan from Louisiana State University Baton Rouge, Louisiana:
A lecture mentioning our work.

“Some designers of ironic technological clothes focus on the external relationships between wearers and their environment (…). Diffus Design’s Climate Dress (…), uses conductive thread embroidery, LilyPad Arduino, sensor, and LEDs. It illuminates in accordance with CO2 concentrations in the ambient air, so the dress is a platform for environmental awareness, pitting beauty against health or against the environment: the more carbon emissions, the more the radiant the dress becomes. What better reminder that beauty resides alongside immanent danger in hyperobjects?”

Read the paper in full length here: “Hyperdressing: Wearable Technology in the Time of Global Warming


Presenting “Smart flexibility – Advanced materials and technologies”.
The State of the Art in smart and flexible structures, featuring among others “spacEmotion” by Diffus.

This great book will now be crowdfunded by Materfad.
Interested? Please sign here to the campaign!

You can also read the book online: