What’s been written, said and broadcasted about us…
1) Recommandations from our customers
“We have meet with Diffus during TechTex Frankfurt Fair in 2015. Our first contact just after the fair was very effective. With their close and interactive communication, Diffus team pioneered new creative ideas in our business environments. Our workshop experience with Diffus team inspired our team to think innovative ideas/products. Both our creative and engineering teams are influenced by the workshop content. Diffus team’s expertise in innovative thinking provides values in our R&D Center”.
Diren Mecit. Manager / R&D Textile at Martur Automotive Seating Systems. Bursa, Turkey.
“In 2009 we started exploring new, technical application fields for our existing embroidery production capacities. Since the earliest steps we have been enjoying a most fruitful collaboration with Michel and Hanne-Louise who’s design philosophy and keen understanding of how to merge technology and design have been a great inspiration to us.”
Jan Zimmermann, Design Development Manager at Forster Rohner AG. San Gallen, Switzerland. www.forsterrohner.com
“I learned to know Diffus when seeking for expertise in relation to a project on disruptive innovation in lighting: OLED in combination with LED, surface powering, IoT control, etc. Diffus showed to be spot on for that, with a blend of strategic thinking and questioning of the obvious together with hard core expertise on lighting integration, advanced electronics, embroidery of conductive yarns, etc,
The cooperation with Diffus has been enriching all the way, and very fruitful since we won a design prize together (LG Display OLED Design Competition 2016).”
Pierre Chigot. Design Development Manager at Saint-Gobain Ecophon. Hyllinge, Sweden and Paris, France.
“Diffus rock. Where others failed they made it possible: soft fabric with electrics that can be translated into innovative applications”.
Jan Knikker. Partner at MVRDV Architects. Rotterdam, Nederland and Shanghai, China.
2) Comments from the Design community- selected
Syuzi Pakhchyan, about the Solar bag:
“In 2009, Diffus introduced the Climate Dress which single handedly elevated wearable tech from the realm of geek to chic. Intertwining eco with electronics, the Climate Dress proved that wearable computing can indeed be fashionable and simultaneously socially provocative. Diffus’ latest creation, the solar handbag, brings similar sensibilities of eco-tech luxe to a sustainable, and marketable, product. While the Climate Dress is an evocative statement on “climate awareness,” the solar handbag leans towards self suppliance”.
Syuzi Pakhchyan is an experience designer whose work investigates the intersection between code, cloth and culture. Shei s the owner of the leading blog “fashionning tech”, a blog focusing on fashion and new technology.Her book “Fashioning Technology: A DIY Intro to Smart Crafting” explores the emerging creative practice of soft circuits and soft technologies.
Fast-Company about the Climate dress:
“We’ve seen designers create LED-infused fashion before, but never in such a clever way. Back in 2007, Hussein Chalayan made an LED dress that was interesting to look at, but little more. Cute Circuit recently introduced its blinding 24,000 LED dress, and British designer Gareth Pugh recently created an OLED dress, beautiful but also completely impractical. The information aspect of the Climate Dress is what makes it stand out from the rest. An added bonus? We’d actually want to wear this dress”.
Fast Company sets the agenda, charting the evolution of business through a unique focus on the most creative individuals sparking change in the marketplace. By uncovering best and “next” practices, the magazine and website help a new breed of leader work smarter and more effectively. Fast Company empowers innovators to challenge convention and create the future of business. The current editor is Bob Safian, a veteran of Fortune and Smart Money. As of June 30, 2009, the magazine had a circulation of 723,230.
Sarah Gormley, about the Climate dress:
“An innovative concept that pushes the boundaries of wearable technologies. The integration looks seamless and importantly, the design has an aesthetic that would appeal. An original way to read CO2 levels and visualize data”. Sarah Gormley is director at Cecil Balmond Studio, London.
Nille Juul-Sørensen, about the Climate Dress:
“I think that the combination of traditional-rich fabric for clothes and the new high tech application is fantastic. The proposal measures CO2 but I see more this design as the starting point where we design technologic things into our everyday garments in some very refined ways. The dress is well designed and the overall idea with the small stars which continuously evolve in brightness is beautifully conceived”. Nille Juul-Sørensen er associate director at Arup and Chairman of the jury at Index-Award, one of the worlds most prestigious Design award.
Awards – selected
Samsung Design Award 2011 “Design that performs”
Read more here
Red Dot Design Award 2014: Product Design
Read more here
LG+Designboom 1st prize for Light competition “You Dream, we Light”
Read more here
Read more here
4) Books talking about our Diffus
By Rebeccah Pailes-Friedman, Professor in Industrial Design, Pratt University.
Publisher: Laurence King Publishing, Februar 2016 . ISBN-10: 1780677324 / order online
Textile Messages: Dispatches from the World of E-textiles and Education (USA)
By Dr. Leah Buechley, Professor at the MIT Media Lab. Editor: Buechley, Leah / Peppler, Kylie A. /Eisenberg, Michael / Kafai, Yasmin. Publisher Peter Lang International Academic. Publishers, 2013 . ISBN-10: 143311920X | ISBN-13: 978-1433119200 / Cover / order online .
By Phil howes, research Associate at Imperial College London and Zoe Laughlin, co-founder and director of the Institute of Making and Materials, University College London. Publisher: Black Dog publishers, 2012, ISBN-10: 1907317732 | ISBN-13: 978-1907317736 / Cover / order online .
By Elisabetta Cianfanelli and Stoffel Kuenen, department of Industrial Design and Department of Fashion Design at the University of Florence. Publisher: Edizioni Polistampa, 2010, ISBN-10: 8859607876 | ISBN-13: 978-8859607878 / Cover / order online .
5) Newspapers & magazines talking about Diffus
February-March 2014, Volume #2, Issue #2
October 2013, issue #973 page 133: “Wall-E” / pdf
Issue: July 14, 2013. “At gentænke apparatet” by Helle Lorentzen / pdf /
About “Eclipse”, the solar powered solar bag
Issue: #10-11 jaargang 123 8-7-2011 p48
About the “Climate Dress”
“La invasión de la eco moda”, June 25, 2013. By Nuria Luis / online
Issue #08-2010 / “light in Textiles” by Christian Sauer. / online
Issue Maj 2010: “Fremtidens mode er Kunst”
“Dansk Klimadesign” By Tina Bryld September 12, 2009. / online
January 12th. 2010
“Haute Couture triftt High Tech Climate Dress mit elektronischer Stickerei” Issue April 2010 / pdf
“LED climate dress monitors greenhouse gases” By Wendy Koch / online
“Climate dress” By Xing Ying Lu . February 2, 2010 / link to e-fashion.pdf and e-fashion cover. www.efashion.net.cn
By Stella Eitjes. January 21th, 2010 Issue April 2010
“When Haute Couture meets High Tech! – elektronische Stickerei bringt das Climate Dress von Diffus zum Leuchten” / Link to Textination.pdf
“Palmarès clin d´oeil, 15 initiatives qui font du bien à la planète” by Karine Charbonneau. Issue: March 2010 / add pdf
“The spring fashion issue: 317 new icons of Style and Design” by Tiffany Jow. Issue: #81, april 2010 / add surface pdf
“Un vestito a led per scoprire l’inquinamento dell’aria“ by Roberto Uboldi. Issue: April 2, 2010 / Link to akappa.pdf
By Tiffany Moore. Issue: February 2010 / link to inventors.pdf”
About the Interactive installation at “Karen Blixen museum”
“The Diffus Design studio” Issue: March 2009 / online
“Et drømmesyn” By Susanne Fabricius. Issue: October 17, 2008 / add weekendavisen-blixen pdf
Danske museer (Denmark – magazine)
“At fortolke litteraturen i ord, billeder, tekstil og interaktion”. Issue: 2008/05 / online
6) Online & social medias talking about Diffus
“A Hollow Light”, june 9, 2014 / online / offline
“Wall-E(motion) by Diffus Design creating a sensory atmosphere” by Trine Daimi, april 3, 2014 / online
“SpacEmotion by Diffus”, october 31, 2014 / online
About “Eclipse”, the solar powered handbag
Issue: #7 Publisher: Virgin and Seven Squared
“Diffus Design: Solar power aus der Handtasche” by Jirmann Von Dieter. Issue: October 12. 2011 / online
“Ten examples of the use of modern technologies in the Fashion industry. Issue: September 21. 2011 / online
“The Diffus Solar Handbag Fuses Fashion and Pragmatism” by Jordan Sowunmi. Issue: May 28. 2011 / online
“Solar-Powered luxury handbag from Diffus shows off its solar wiring” Issue: May 31. 2011 / online
“Fashionable Solar Handbag by Diffus – solar sequins, Handbag”. Issue: July 18. 2011 / online
“Diffus Chic Solar-Power Bag Flaunts Its Photovoltaic Panels” by Diane Pham. Issue: May 22, 2011 / online
“Diffus – The Solar Handbag” Issue: June 6, 2011 / online
“Finally you can save the planet with your bag” / online
About the “Climate Dress”
“A dress that senses CO2″ by Paul Saffo. Issue: October 10, 2014 / online / offline
“The future is now: 5 outstanding pieces of wearable technologies” by Mila Pantovic. September 9, 2013 / online / offline
August 27, 2013 “Dieci prodotti che trasformeranno gli uomini in robot”. By Rosita Rijtano online / offline
“Bionic fashion” by Arion McNicoll and Jenny Soffel. Issue: August 5, 2013 / online / offline
Global Design DB (Korea)
“Arriva l’abito da sera che registra i livelli di Co2 nell’aria “. Issue: January 7, 2010 / pdf
Designline Licht (Germany – Light design magazine)
“High tech chic” by Katja Neumann. Issue: February 16, 2010 / pdf
“LED-Powered Climate Dress Monitors Pollution”. Issue: March 8, 2010 / pdf
Europe 1 (France)
Online edition: “Une robe sensible au co2” By Maud Deschamps. Issue: February 3, 2010 / pdf
“C02 Dress — A Beautiful Pollution Sensing Dress” By Syuzi Pakhchyan. Issue: December 16, 2009 / online
December 22, 2009 / online
“Announcing the Winners of Ecouterre’s 2009 Readers’ Choice Awards: Coolest wearable Tech: Diffus Climate Dress” by Jasmin Malik Chua. Issue: January 6, 2010 / online
April 5th. 2012 “top-15-hi-tech-couture-to-drape-extreme-geeks“ by Andrea Divirgilio / April 5, 2012 / online
“Viva swiss e-embroidery”, by Juliette Sallin. Issue: December 19, 2009 / online
“The CO2 Dress detects carbon emissions”, by Marissa Liu. Issue: December 21, 2009 / online
“Led Dress lights response co2 and its pretty too” by Stephanie Schomer / online
December 22, 2009 “Dress Embedded with LEDs Monitors CO2, Flashes Data in Patterns” by Jaymi Heimbuch / online
“Co2 dress lights up in time to save the earth” Issue: December 22, 2009 / online
“Making light of a serious problem.” by David Melonie. Issue: December 22, 2009 / online
“Feestjurk meet CO2 in de lucht.” Issue: December 24, 2009 / online
“LED-Powered Climate Dress Monitors Pollution” Issue: January 8, 2010 / online
“CO2 dress lights up” Issue: December 21, 2009 / online
About Costume Choreography:
About the Sample Book:
“Interactive Sample Book for e-textile designer”. Issue: June 24, 2009 / online
“Interessegruppe bygger bro mellem ny teknologi og brugerne”. Issue: October 2009 / online
7) International & TV broadcasters:
Morning show on the leading Danish broadcast channel: Work by DIFFUS presented during this mainstream morning show. January 8, 2012.
Danish National Broadcast TV2 December 13, 2009.
Russian main broadcast channel.
TV1: Interview and presentation of Eclipse, the Solar bag by Diffus-Design. September 8, 2011.